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IP Convergence for Sales and Marketing

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IP Convergence is bringing together technologies and companies, and enterprise account managers are finding the need to be conversant in this space. Technologies such as MetroE, VoIP, Unified Communications, and IMS are building blocks for providing “Quad Play” and advanced B2B communication services. This course explains fundamental concepts behind these building block technologies to enhance the knowledge and confidence of enterprise salespeople in the IP Convergence domain. It provides the background necessary to understand the value proposition behind the collaborative deployment of these technologies, allowing the participants to discuss solutions with greater confidence, relevance and accuracy. The course includes several exercises and can incorporate an optional in-class assessment to assist with retention.

Learning Objectives

After completing this course, the student will be able to:
• Highlight the goals and industry direction towards 4G and IP convergence for Quad Play and multimedia services
• Explain interdependence and collaboration between VoIP, MPLS/VPLS, Metro/Carrier Ethernet, 3G/4G and IMS
• Sketch the architecture of an IP-Converged network and list its benefits
• Sketch an MPLS architecture and list its services
• Describe key MPLS concepts: Pseudowire, L2 and L3 VPN services and VPLS
• List the motivation, benefits and challenges associated with VoIP
• Sketch the VoIP architecture
• Explain hosted VoIP and legacy Centrex services operations
• List and elaborate on key characteristics of SIP
• List the motivation, benefits and challenges associated with IMS
• Describe IMS building blocks
• Explain IMS service portability and mobility independent of access
• Discuss alternatives to IMS and the competitive landscape
• Sketch a basic enterprise network architecture
• Show how authentication and security are provided in an IP converged network
• Sketch the LTE network architecture
• List key capabilities and possible applications of LTE

Intended Audience

This course has been designed for those involved with B2B sales and marketing.

Suggested Prerequisites

• Welcome to IP Networking (eLearning)

Course Length

3 Days Instructor Led

Course Outlines / Knowledge Knuggets

1. Setting the Stage
1.1. IP Convergence: What is it?
1.2. IP Convergence technologies
1.2.1. IP/MPLS
1.2.2. Carrier Ethernet
1.2.3. 3G/4G wireless
1.2.4. DSL/Cable/Fiber
1.2.5. VoIP/IMS

2. IP Networking Fundamentals
2.1. Internet architecture
2.2. IP networking protocol layers
2.3. IP routing and forwarding

3. IP/MPLS
3.1. Capabilities and benefits
3.2. Network architecture and key concepts
3.2.1. Provider – Customer model
3.2.2. MPLS Core vs. Edge routers
3.3. Conceptual operations in IP/MPLS
3.4. MPLS applications
3.4.1. L2 and L3 VPNs
3.4.2. VPWS and Pseudowire
3.4.3. VPLS (Virtual Private LAN Service)/H-VPLS
3.5. IPv6 benefits and challenges

4. Metro/Carrier Ethernet
4.1. Motivation and benefits
4.2. Network architecture and key concepts
4.3. Applications and network operations

5. Voice and Video Over IP
5.1. Network architecture and key concepts
5.2. VoIP call: Flexibility and security
5.3. More flexibility through SIP and SDP
5.4. Interworking with legacy networks
5.5. Video over IP
5.6. Software services

6. IMS
6.1. IMS defined
6.2. Capabilities and benefits
6.3. Network architecture and key concepts
6.4. IMS session setup
6.5. Inter-network mobility in IMS
6.6. Interworking with PSTN and Web

7. Introduction to IP Network Security
7.1. “Big Picture” of IP security landscape
7.2. Challenges in IP security
7.3. IP network security architecture and techniques
7.3.1. Layered security architecture
7.3.2. Authentication and anonymity
7.3.3. Traffic encryption and privacy

8. 4G Wireless: LTE and WiMAX
8.1. Network architecture and key concepts
8.2. Capabilities and key applications
8.3. Mobility
8.4. M2M communications

9. Assessment Test

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WHY CUSTOMERS LOVE OUR ELEARNING:

- Self-paced, animated, and interactive

- $150/each course for 6 month license

- Immediate online access upon purchase

- Flexible way to take training at any hour

- Online training transcript available

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